
Healthcare access is fragmented across vendors, call centers, disconnected pharmacies, and siloed data systems. This fragmentation delays therapy starts, increases drop-off, and obscures performance.
Health Medicinals was built to integrate the full therapeutic journey —from prescription to proof — inside one accountable infrastructure.

At the core of Health Medicinals is a proprietary closed-loop infrastructure that integrates access, adherence, and reporting across every therapeutic vertical. The platform includes:

Integration Layer
Direct EMR workflow connectivity and referral automation
Access & Coverage EngineIntegration Layer
Centralized prior authorization and benefits intelligence
Engagement Engine
Patient communication, refill management, and adherence tracking
Fulfillment Network Layer
Coordinated pharmacy execution across local and centralized teams
Performance & Reporting Layer
Verified dispensing data, adherence analytics, and real-world insight
Our connected workflow closes the loop between prescription, access, adherence, and reporting.


As Chief Executive Officer, Natasha Hennessy leads Health Medicinals, overseeing strategy, operations, and growth across the organization. She guides the delivery of fast, easy, and trusted care across commercial prescriptions, personalized medications, and Rx-companion support, ensuring care carries through after the prescription is written.
Natasha brings nearly 20 years of pharmacy operating experience across multiple segments of the pharmaceutical supply chain. Previously, she held senior leadership roles at Genoa Healthcare, an OptumRx company, where she served as Chief Pharmacy Officer and Chief Operating Officer, helping scale complex pharmacy operations nationwide. Earlier in her career, she served as General Manager of divvyDOSE and as a Pharmacy Manager at Walgreens.
Throughout her career, Natasha has focused on building pharmacy models that combine clinical rigor, operational excellence, and reliability at scale. Her leadership supports prescribers with confidence that therapy delivery is consistent, coordinated, and aligned with their intent.


As Chief Financial Officer, Tom Cancro leads the finance, accounting, treasury, and information technology functions. He is responsible for ensuring the financial discipline and operational infrastructure required to support sustainable growth across the organization.
Tom brings extensive experience leading finance organizations in both healthcare and technology environments. Previously, he served as Chief Financial Officer for publicly traded companies including Tabula Rasa Healthcare and DZS Inc., and held senior leadership roles at General Electric and Verizon.
Throughout his career, Tom has focused on building financial and governance frameworks that support scale, transparency, and long-term stability. His leadership helps ensure the operational rigor and trust required to support prescribers, partners, and patients nationwide.


As General Counsel and Chief Compliance Officer, Elizabeth Haley leads legal, regulatory, and compliance functions. She ensures that the organization operates with integrity, accountability, and alignment with all laws and regulations.
Elizabeth brings extensive experience leading legal and compliance teams within complex healthcare organizations. She began her career at an international law firm before serving in senior legal and compliance roles at Omnicare and CVS Health, where she helped shape enterprise-wide compliance and ethics programs.
Throughout her career, Elizabeth has focused on building governance frameworks that support trust, transparency, and responsible growth. Her leadership helps ensure care is delivered in a way prescribers, partners, and patients can rely on.


As President and Co-Founder, Anush Amin leads corporate strategy and growth initiatives, with responsibility for market expansion and long-term platform development. He plays a central role in shaping how the organization scales while maintaining consistency, reliability, and alignment with prescriber needs.
Anush co-founded Apotheco Pharmacy Group in 2013, helping establish the foundation for what would become Health Medicinals. Drawing on his entrepreneurial background and experience in real estate development, he supported the expansion of pharmacy operations into multiple U.S. markets, enabling local care delivery within a national framework.
Anush’s work has consistently focused on removing structural barriers to access and building the infrastructure required to support care at scale. His leadership helps ensure expansion across specialties while delivering a fast, easy, and trusted experience for prescribers and patients alike.


As Chief Strategy Officer and Co-Founder, Ronak Desai leads corporate strategy, portfolio growth, and trade relations. He focuses on guiding the development of pharmacy and therapeutic brands in ways that support prescriber confidence and long-term scalability.
Ronak began his career as a practicing pharmacist and has worked across community, retail, and leadership roles within the pharmacy space. He co-founded Apotheco Pharmacy Group in 2013, helping grow the organization from a single location into a multi-state network that laid the foundation for today’s connected platform.
With a background in pharmacy operations and strategy, Ronak brings a clinically grounded perspective to growth and execution. His leadership helps ensure thoughtful expansion while maintaining consistency, reliability, and alignment with how prescribers practice.


As President and Founder of Skin Medicinals, Dr. Ashvin Garlapati leads the strategy and operations of the personalized dermatology platform within the Health Medicinals portfolio. He focuses on simplifying access to customized dermatologic therapies and supporting prescribers with solutions that fit naturally into clinical practice.
A board-certified dermatologist, Dr. Garlapati began his clinical career in Crown Point, Indiana, where he experienced firsthand the growing challenges dermatologists face in helping patients access affordable, effective treatments. In response, he founded Skin Medicinals in 2018 to provide personalized medications and Rx-companion care designed with prescribers and grounded in clinical expertise.
Today, Skin Medicinals supports thousands of dermatologists nationwide and has helped serve more than one million patients. Operating as part of the Health Medicinals platform, Dr. Garlapati continues to collaborate closely with prescribers to reduce friction after prescribing and ensure dermatology care carries through as intended.


As Chief Technology Innovation Officer, Aditya Gandra leads technology and innovation initiatives. He is responsible for advancing digital solutions that support prescribing workflows, fulfillment coordination, and a more connected care experience.
Aditya brings deep experience in technology development across healthcare and data-driven environments. Previously, he founded Near The Box, where he partnered with organizations as a technology leader supporting product development, data standardization, and patient and clinician engagement.
Throughout his work, Aditya has focused on building technology that removes complexity rather than adds to it. His leadership supports a platform designed to make access to therapy faster, easier, and more reliable for prescribers and patients alike.


As Senior Vice President of Operations, Ross Rortvedt leads enterprise-wide operations and procurement. He is responsible for ensuring pharmacy operations scale consistently while maintaining clinical quality and reliability.
Ross brings a diverse background spanning pharmacy practice, healthcare operations, and people leadership across organizations ranging from entrepreneurial start-ups to Fortune 100 companies. Previously, he held progressive leadership roles overseeing operational execution, market expansion, and performance across multiple pharmacy care models.
A pharmacist by training, Ross applies a people-first, data-driven approach to operational leadership. His work helps ensure care delivery remains dependable, efficient, and aligned with prescriber and patient expectations as the platform grows.


As Senior Vice President of Industry & Innovation, Channing Pons leads commercial strategy, partnerships, and innovation initiatives. He focuses on advancing solutions that support prescribers, improve access, and strengthen the experience that follows the prescription.
Channing brings more than 20 years of healthcare leadership experience across specialty pharmacy, PBMs, pharmaceuticals, and health technology. Previously, he held executive roles at organizations including CarelonRx, BioPlusRx, PEC360, and Medicis Pharmaceutical, where he helped build and scale high-growth businesses, launch enterprise partnerships, and develop differentiated service models.
Throughout his career, Channing has focused on aligning commercialization, technology, and operations to reduce friction for prescribers and patients. His work supports a connected approach to care delivery that is fast, easy, and trusted.


As Vice President of Sales, John Benfatti leads national sales strategy and execution. He is responsible for building high-performing teams and supporting adoption of the organization’s pharmacy and therapeutic solutions across specialties.
John brings more than 25 years of experience in healthcare and specialty pharmacy sales leadership. Previously, he held senior leadership roles at BioPlus Specialty Pharmacy and other healthcare organizations, where he led national sales teams, developed growth strategies, and expanded access across multiple therapeutic areas.
Throughout his career, John has focused on aligning commercial strategy with prescriber needs and operational execution. His leadership supports sustainable growth while reinforcing a consistent, trusted experience for practices and patients.


As Human Resources Director, Divya Dua leads talent, culture, and people operations. She oversees recruitment, performance management, total rewards, and employee development across the organization.
Divya brings nearly 15 years of experience across multiple industries, with a hands-on approach that balances strategic planning with day-to-day execution. She holds a master’s degree in human resource management and is certified as SHRM-CP and PHR.
Throughout her work, Divya has focused on building teams and systems that support growth, accountability, and collaboration. Her leadership helps ensure the organization has the people and culture required to deliver on its promise at scale.
The platform is active nationwide through Apotheco Medicinals and its therapeutic brands.
Prescriptions dispensed annually
Retail locations
across 24 states
Patients supported
Prescribers in our network
Average time to fill
Served nationally with local expertise

Apotheco Medicinals is the national operations platform within Health Medicinals, designed to centralize pharmacy infrastructure, workflow integration, and fulfillment capabilities across therapeutic verticals.
Originally founded in dermatology, the model has expanded into podiatry and additional therapeutic categories, demonstrating the repeatability of the platform across verticals
Apotheco Medicinals integrates:

Commercial prescription fulfillment

Personalized medication therapies

Rx-companion products

Centralized access services

Real-time patient engagement
Apotheco Pharmacy serves as the retail dispensing arm within the Apotheco Medicinals operations platform, providing local fulfillment and regulatory infrastructure across the national network. Through its coordinated pharmacy footprint, Apotheco Pharmacy maintains consistent service standards and compliance oversight. This infrastructure complements the broader operations platform, supporting scalable delivery models across therapeutic verticals.
Explore apothecopharmacy.com
Apotheco Medicinals brings together specialized offering brands that operate on the same integrated infrastructure, enabling consistent speed, adherence, reporting, and scalability.
Current verticals:

Specialized podiatry medications designed for challenging foot and nail conditions.

Personalized hair restoration medications. Available through Skin Medicinals.

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